Impossible Slider
To introduce White Castle's first ever plant-based slider (in partnership with Impossible Foods) we designed a loud and slightly offensive point of sale campaign. Once people got their hands on this meatless sandwich, they got what the &#%* we were talking about and helped spread the word.
Oh yeah, we also threw a launch party with Questlove, Wu-Tang and Eric Wareheim.
AD: Jacqui Bontke CW: Michael Williams
Creative Directors: Eddie Van Bloem / Saks Afridi